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7 Spring Fragrance Trends to Watch From Top Fragrance Experts








It's no secret that we're fans of scent, and we have TikTok to thank for fueling our passion.




The recent surge in interest began with Maison Francis Kurkdjian's Baccarat Rouge 540, a fragrance so popular it inspired countless high street fans and brilliant memes. Then there's "PHLUR Missing Person," which moves p




eople to tears (in a good way) because it reminds them of the scent of a loved one, or triggers an intense longing for someone special. Since then, Narciso Rodriguez Musc Noir Rose, Tom Ford Cherry Smoke and Prada Paradoxe




have all left their mark, but it's safe to say that no one understands the power of fragrance better than Mona Kattan Elamin.




The entrepreneur's name may sound familiar, especially since her sister (Huda Kattan of Huda Beauty) is one of the cosmetics industry's biggest influencers. But Mona is a beauty expert in her own right, and her niche fragran




ce brand, Kayali, has quickly become an internet sensation with a host of fragrances.




When I met Mona at London's Mayfair Grand to talk fragrance, she was dressed head to toe in pistachio. When you're considering Kayali's delicious new fragrance, it makes sense to consider that 33 Eau de Parfum Intense was ins




pired by pistachio ice cream - a brand Mona remains true to.




We're not alone in the bright and airy room filled with pistachios, marshmallows and marshmallows in large jars: next to Mona are father-son perfumer duo Sebastien and Olivier Cresp. Olivier quietly reveals that he is the perfu




mer behind Thierry Mugler Angel, arguably one of the most iconic fragrances of all time. When I later discovered that he was also the mastermind behind my first fragrance (Paco Rabanne Black XS, in case you were wondering),

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