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Facetheory is just as impressive as the regular product (and affordable, too)



When you browse the #shelfies of beauty influencers, dermatologists, and makeup artists, you're likely to come across some popular skincare brands. Curated lists typically include Glossier (almost all Milky Jelly Cleanser), The Inkey List (everyone is excited about the new Omega Water Cream) and Decree (the luxury skincare line founded by expert Dr. Anita Sturnham). In between, you might notice a more obscure brand called Facetheory. Facetheory is poised to be the next big thing in skincare and bills itself as a "clean" brand.

But while the word means a lot of things to different people (or maybe not much at all), that's not really the selling point. Like popular skincare brand The Ordinary, it's most appreciated for its powerful ingredients and affordable price (products start at £7, with individual products costing no more than £35).

No matter what your skin concern is, you'll probably want to add Facetheory products to your arsenal. Blackheads and acne? Try a salicylic acid serum. Uneven skin tone? There are moisturizers, cleansers, and targeted treatments with exfoliating acids and brightening vitamin C.

Holding Lumizela Azelaic Acid Serum A15. Photo courtesy of Surface Theory/Design by RefINERY29. When you browse the #shelfies of beauty influencers, dermatologists, and makeup artists, you're likely to come across some popular skincare brands. Curated lists typically include Glossier (almost all Milky Jelly Cleanser)

The Inkey List (everyone is excited about the new Omega Water Cream), and Decree (the luxury skincare line founded by expert Dr. Anita Sturnham). In between, you might notice a more obscure brand called Facetheory. Facetheory is poised to be the next big thing in skincare and bills itself as a "clean" brand.

But while the word means a lot of things to different people (or maybe not much at all), that's not really the selling point. Like popular skincare brand The Ordinary, it's most appreciated for its powerful ingredients and affordable price (products start at £7, with individual products costing no more than £35).

No matter what your skin concern is, you'll probably want to add Facetheory products to your arsenal. Blackheads and acne? Try a salicylic acid serum. Uneven skin tone? There are moisturizers, cleansers, and targeted treatments with exfoliating acids and brightening vitamin C.

On TikTok, the hashtag #facetheory has been viewed 73.4 million times and counting, and several products have gone viral (Ocuwake Eye Cream EYE1 is the #1 eye cream on the TikTok store). But it's not just skincare enthusiasts online who are impressed, it's the experts too.

On Instagram, esthetician Alicia Lartey often shares photos of her bathroom cabinets, where you can always catch a glimpse of Facetheory (specifically Mandelibright Serum S7, Exaglow Serum S10, and Lumizela Azelaic Acid Serum A15).

"They're very good and very underrated," she replied to a follower who was interested in the hype surrounding the brand. Incredible before and after videos have added to the collective interest on social media (especially on TikTok, where users say the products have cleared their skin)


not to mention Reddit posts where beauty enthusiasts break down their skincare routines Program and share hidden Facetheory pearls. The brand is currently running a summer sale with up to 25% off select products. But which purchases, if any, are worth your hard-earned money?

I'm a skincare-obsessed beauty editor and I tried £107 worth of Facetheory products. This is my honest opinion. Facetheory products for all skin types: Amil-C Whip M5 SPF 30, £20. Can I introduce you to my favorite daily moisturizer? First, the texture:

It's rich enough to moisturize even dry skin, but not so heavy that it feels suffocating or slippery. It is also an excellent all-rounder. Vitamin C and SPF 30 are the ideal combination of ingredients that work together to protect skin from harmful UV rays (which are present even when it's cold and cloudy) as well as dull


prevent dirt from clogging pores. Thanks to the addition of niacinamide, it's a great option for people with overly oily skin. While my face did get a little oily at the end of the day, I didn't get the glow as quickly and my skin looked and felt dull for longer.

If you value minimal skin care, this is the only product you need after cleansing in the morning. Best Facetheory products for dry skin: Relaxing Night Cream M10, £15, £11.25. This is a great high-performance moisturizer for dry skin or what experts call "normal" skin (don't worry).

While it's too heavy for my acne-prone complexion, the combination of hydrating shea butter, glycerin, and argan oil gives it a soft, cushion-like texture that leaves skin feeling silky and plump. It's not a product I'll continue to use, but a small amount goes a long way, so at £15 it's well worth it.

Best Facetheory product for eyes: Ocuwake Eye Cream EYE1, £21. At £21 for 30ml, this product is one of the most affordable eye creams in my bathroom cupboard - but don't let that put you off. While most dermatologists want you to be wary of eye cream's big claims (and no, it won't get rid of eye bags)

there are some ingredients recommended to reduce the appearance of dark circles over time, like vitamin C, the product's main ingredient . It contains the antioxidant ferulic acid (which improves skin firmness and brightens skin) and highly hydrating vitamin E.

Since the very sensitive skin around the eyes is the first to feel the effects of cold weather, this is a welcome addition. I've been using it for several weeks now and it hasn't left any dents on the tube.The once tight, uncomfortable skin around my eyes now feels softer and plumper.

It also makes a great lip balm. So it’s no surprise that it went viral on TikTok. In fact, this OG is so popular that Facetheory recently launched a new and improved formula with more peptides to boost collagen production. The new PRO version of this eye cream also contains hexylresorcinol, a synthetic antioxidant that keeps skin firm and even-toned and soothing ginkgo and hibiscus extracts. Great for people with sensitive skin. I'm looking forward to trying this once my original tube is empty. Best Facetheory products for glowing skin: Hyaluret Serum S13, £31

This stuff is like skincare gold. It's completely oil-free and contains active ingredients like retinyl esters, hyaluronic acid, beta-glucan, licorice and dill to calm blemishes and hydrate skin. Essentially, it's a stronger powerhouse than retinol and has been shown to increase collagen production, improve skin elasticity, and fight acne.

Best Facetheory product for uneven skin tone and texture: Regenacalm Serum S1 Pro, £30

I started using this 3% tretinoin at night as an alternative to prescription Differin to treat minor breakouts and skin discoloration caused by acne. I was worried that the combination of retinoids and vitamin C (two very powerful ingredients) would irritate my skin and make it dry and sensitive, but I did just fine with it. I can safely say that it helps prevent new breakouts (thanks to the retinoids), and I love the gorgeous glow it gives (I think it's because of the vitamin C). It's moisturizing enough on its own. My only criticism is the smell of smoke, which other reviewers have mentioned but disappeared quickly.

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